Want to see more stories like this? In recent history, the company has had to deal with a series of controversies, including an inquiry by the Securities Exchange Commission and the Department of Justice over whether a program to buy back its products was aimed at boosting numbers and duping investors, which was later dropped; losing its distribution at Target; a lawsuit from Hellman's Mayonnaise maker Unilever over whether a vegan product could be called "mayo," which was later dropped; and a big board shakeup. Unilever sued the company in 2014, saying that Just Mayo's name was misleading because it doesn't contain eggs, as required by the federal … You can make a Data Subject Request at any time. As for the removable label on the olive oil, the lawyers said this is a "common practice as companies develop their businesses" and that private labeling, in which one company manufactures a product for another brand, "is perfectly acceptable with the Trademark Office and in the marketplace." In October, Unilever filed a lawsuit against Hampton Creek, a San Francisco start-up that makes an egg-free mayonnaise substitute called Just Mayo. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our site. The vegan Just, founded in 2011 originally under the name "Hampton Creek," sold a product called Just Mayo. Smith's Just "has made fraudulent misrepresentations as to the source, quality, and authenticity of its products," the vegan Just claimed. Both claimed their companies had do-gooder intentions — Smith's Just said its water was sustainably sourced and came in a more eco-friendly paper bottle, and the vegan Just offers alternatives to animal agriculture. Mfg Part #: KHFM00272587. Last Friday, the Anglo-Dutch mega-conglomerate Unilever, owner of Hellmann's Mayonnaise, filed suit against the vegan upstart Hampton Creek, maker of egg-free Just Mayo, citing "false advertising and unfair competition," and whining claiming that "Just Mayo already is stealing market share from Hellmann's." The vegan Just brand's lawsuit alleges that Smith's Just products have inaccurate organic, non-GMO, and kosher labels on its granola, that it claims yogurt as an ingredient in the rice cakes where there is none, and "slapp[ed] a sticker on to a third party’s olive oil product." … Unilever, famous for its mayonnaise brand Hellmann's, had filed a suit against Hampton Creek earlier this year accusing the company of advertising Just Mayo… As for the granola, they said it is both organic and non-GMO and was produced in a kosher-certified facility. It's not the first complaint against Hampton Creek for its use of the word "mayo." Back in May, Smith tweeted about the feud to his 7.8 million followers. Posted on June 21, 2018, at 11:53 a.m. Unilever originally sued Hampton Creek over the company's "Just Mayo" product, alleging the condiment was mislabeled because it did not have eggs. collects data to deliver the best content, services, and personalized digital ads. In its lawsuit, Unilever contends that Just Mayo is denting sales of its popular mayonnaise products, known as Hellmann’s in the East and Best Foods west of the Rockies. Enjoy Mayonnaise Of Just Mayo That Is Much More Than Standard! Become a BuzzFeed News member. And this month, the vegan Just brand (formerly known as Hampton Creek) claimed in court filings that Smith's Just makes water, but is trying to hog the "Just" trademark by rushing to bring other products to market, like Just olive oil, Just granola, and Just yogurt-dipped rice cakes, which it alleges were produced in a slapdash manner. CLSA, the international affiliate of Beijing-based Citic Securities, is reportedly participating in the round, as Just Inc. is said to be gauging preliminary interest from Chinese investors. Contact Venessa Wong at venessa.wong@buzzfeed.com. And now, the vegan Just brand is fighting back with its own claims against Smith's Just. The vegan Just, founded in 2011 originally under the name "Hampton Creek," sold a product called Just Mayo. As its similarly named competitor tests demand for olive oil, granola, and rice cakes, the vegan Just brand plans to launch a lab-grown meat product later this year. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. "In this more recent redesign, Hampton Creek depicts JUST in capitalized, sans serif letters, even more similar to the manner in which Just Goods uses the JUST mark," Smith's Just brand stated in a complaint when it sued the mayo maker for infringing on its trademark. transfer your personal data to the United States or other countries, and, process your personal data to serve you with personalized ads, subject to your choices as described above and in. These documents show that the lawsuit by Unilever over the start-up’s Just Mayo product was child’s play compared to the Egg Board’s activities. You can find much more information about your privacy choices in our privacy policy. Wire Egg-Free Food Startup Unfazed by Mayonnaise Lawsuit Hellmann's owner Unilever is whipped up about Hampton Creek, claiming the Just Mayo product is just … So Now There Is A Company Trying Copy Our Logo, What A Sad Day. Smith's Just Water sued the vegan Just brand last summer because there can be just one Just in this world, people. GTIN: 859660004398. Related products-36%. Looks like your browser doesn't support JavaScript. Ingredients: Expeller-Pressed Canola Oil, Water, White Distilled Vinegar, Contains less than 2% of Lemon Juice Concentrate, Modified Food Starch, Pea Protein, Salt, Spice, Sugar, Fruit and Vegetable Juice (color).. Non-GMO Project Verified, Egg-free, Gluten-Free, Soy-Free, Kosher, No Artificial Flavors, No Artificial Preservatives. Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Someone anonymously claimed a salmonella outbreak in their eggless products and the products got pulled. The FDA requires that "mayonnaise" contain 65% vegetable oil and at least one egg yolk-containing ingredient; Just Mayo contains ingredients such as pea protein, beta-carotene, and modified food starch, none of wh… It just so happens that Just Mayo posed a big threat to Hellman’s mayo because Just Mayo tastes so good and is so superior. Mayo giant Unilever, which owns the Hellman’s and Best Foods brands, has dropped its lawsuit against Hampton Creek’s Just Mayo, just one day after the small startup announced it had attracted another $90 million in financing. Jim Wilson—The New York Times/Redux Unilever, the food giant that owns the Hellmann’s brand of Real Mayonnaise, recently filed a lawsuit against Hampton Creek, a well-funded startup backed by the likes of Bill Gates. Last month, the San Francisco start … The Unilever company originally filed suit against Hampton Creek, a small California company, on the basis that the name Just Mayo amounted to false … But that was before the great war began and the do-gooders started to accuse one another of wrongdoing. TL;DR: Smith's Just filed a trademark application in 2012 for "Just" in relation to a wide range of food products and was granted the trademark for water in 2016. When Hellman’s unjust and churlish lawsuit against Just Mayo hit the fan, I determined to never buy Hellman’s again as long as I live. Target has severed ties with the maker of the popular Just Mayo egg-free condiment two months after pulling the product and others over alleged food safety violations. “The Just Mayo false name is part of a larger campaign and pattern of unfair competition by Hampton Creek to falsely promote Just Mayo spread as tasting better than, and being superior to, … Engaging in inappropriate and possibly illegal activities. Lawyers for Smith's Just brand told BuzzFeed News that, in fact, there is no yogurt in the rice cakes, that it was a labeling error, "and we are fixing the labels.". Condition: Condition: New. The vegan Just declined to comment for this story. Part #: KHFM00272587. “Because Just Mayo is a vegan product lacking the same emulsifying ingredients as real mayonnaise, when it is heated, its oils separate and do not bind the ingredients together,” the lawsuit … Brand: Just Mayo. Para saber mais sobre nossa política de cookies, acesse link. Below is a summary of the most egregious communications. On October 31, 2014, Unilever (parent company of competing brand Hellmann's/Best Foods) filed a lawsuit against Hampton Creek for false advertising, arguing that Just Mayo cannot be marketed as mayonnaise because it does not meet the definition of the product specified by the Food and Drug Administration. These three products are sold as new "Innovations" from shopjustwater.com for $11.99 for the olive oil, $5.99 for the rice cakes, and $7.99 for the granola. TL;DR: Smith's Just filed a trademark application in 2012 for "Just" in relation to a wide range of food products and was granted the trademark for water in 2016. Hellmann’s Mayo Drops Lawsuit Against Eggless ‘Just Mayo’ By Alexander C. Kaufman Jars of Hellmann’s mayonnaise, produced by Unilever Plc., stand on display at a supermarket in London, U.K., on Friday, July 9, 2010. The British-Dutch company filed its lawsuit Oct. 31 in federal court in Newark, N.J. 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